Session 4 - The Marketing Mix : Product

In this session, you’ll learn about

the Marketing Mix –

the key to unlocking success for your mini-business. 

There are 4 Ps, and we’ll discuss

the first P, which is Product. 

At the end, there’s a worksheet

where you will decide on your product idea

and explain why you believe it can be successful,

using 3 Golden Rules of Product Development.

CLICK the play button in the box below to start Session 4

CLICK on the PDF or Word document to download the worksheet


Complete the worksheet and keep it in a folder where you will save all your

Stride Business Bootcamp work. 

You've completed SESSION 4!  

Make sure you’ve decided on a strong product that is customer focussed, has added value and is differentiated.


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